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Microsoft says its Zune music player will go on sale - in the US at least - before Christmas.
No doubt the company would love journalists to describe the new gizmo as an iPod killer.
Some probably will. But despite a very interesting specification and powerful friends in the music industry, the Zune is unlikely to do serious damage to Apple’s iconic device or its reputation.
It all comes down to the apparently intangible cool factor. Rightly or wrongly consumers regard Apple as cool.
Microsoft never has been and never will be cool. It doesn’t get remotely close. Not even tepid.
To understand this, try googling for ”steve ballmer monkey boy video„. In a few seconds you’ll learn why Microsoft is the epitome of uncool.
