Jan Birkeland writes:
In what smells like a my-dad-is-stronger-than-yours story, HP went ahead and bought Voodoo PC late last week. Undoubtedly a response to Dell’s acquisition of Alienware last month.
Gaming and high end systems are a market largely overlooked by the IT giants until recently. Both companies have tried, and failed, in building their own brands fitting this segment.
So the obvious solution was to buy someone who has enjoyed prolonged success in the market.
But what’s in a name? Enthusiasts and gamers alike cringe at names like HP and Dell. They despise corporatism and rebel against it by buying overly expensive independent systems.
Alienware, which used to belong to an elite club of high end equipment, can now be found in The Warehouse, along with obsolete Dell models and CRT screens.
So what will HP do with VoodooPC? A smart move might be to keep quiet about it, stick with the old name and not change much. Chances of that happening? Slim to none.
