Disc manufacturers are readying media to work with Blu-ray and HD drives as well as introducing new DVD media. This is supposed to be the start of a new era in optical media and there's plenty of excitement in some circles. Major corporations have made substantial investments in the technologies and are looking for a return.
But are they barking up the wrong tree?
Here's a prediction. The new high density optical formats will get a lot of press this year. Millions of customers will purchase devices, mainly games consoles, that use the formats. The players and discs will sell in large numbers. There will be talk of a replay of the Betamax versus VHS format wars.
And yet, the new optical formats will not repeat the success of CD and DVD discs. At least not in the long term. They will quickly become niche products servicing a limited range of applications.
There are a number of reasons for this. DIgital rights management, loved by music and movie companies, hated by consumers, has a role to play. Format confusion is also significant, it's not just Blu-ray and HD, there are different sub-formats.
But let's focus on the main reason: other technologies, particularly solid state memory, but hard drives also fall into this category, are accelerating past optical media. They are often generic, open systems. You don't need special software or to make additional payments to use them. And they are relatively trouble free.
It's no accident that Apple chose these technologies for its, admittedly non-generic, unopen iPods.
These days you don't often see people slipping a disc into a personal music player -- in the near you won't see people slipping a disc into a player to watch a movie. You can already buy low cost open source media playing devices that use a hard disc to store huge amounts of video. About NZ$400 (US$300) will give you enough storage for days of video.
Hell, you can plug an iPod into the back of your TV to watch a movie.
Over Christmas I struggled to burn some DVDs with old (copyright-free) videos on them so we could watch them on the big screen. It took a number of attempts to find a combination of PC, burner, media and software that could actually work (yes, it would probably go first time on a Mac) -- even then, I struggled to put more than an hour of video on a single DVD. That's about 1GB of data -- which would fit on a $23 SD memory card and transfer first time in less than a couple of minutes.