It's nice to see the story on the front page of the New Zealand Herald's business section trumpeting "The Amazing Business Confidence U-Turn". But the real news for resellers lies in the eighth paragraph.
There's been a major turnaround in sentiment. The number of firms expecting business conditions to improve over the next six months outnumber the pessimists by 3 percent. This might not sound like much, but the same survey three months ago had the pessimists ahead by 19 percent. This time last year the pessimists were 70 percent ahead. So the change from one survey to the next has been significant.
That's all good. But there's even better news for resellers; a net 13 percent of firms expect to lift spending. Strictly speaking the story says they plan to spend on plant and machinery, but investment intentions are now at the highest level since 1995.
It's time to do a little selling.
