Just when most of us are starting to wonder what to get our mothers next weekend, to the rescue comes storage vendor LaCie with the ‘high fashion’ hot pink USB storage device called Skwarim.
Mum can also be a geek!, the company raves in a hot pink headlined press release explaining that once she slips the device into the velvet pouch and then into her handbag, she will become a "computer geek" without knowing it.
Many a word has been written about the trend in recent years of making technology pink if it’s going to be pitched at females, and if Harvey Norman’s recent Mother’s Day catalogue is anything to go by, this shows no sign of waning.
Adorned with pink butterflies, the "Love Your Mum Sale"; flyer offers pink PS2 consoles, pink cellphones and pink iPods. Although a sensible black and silver notebook and a boring white cordless phone made it into the mix, even the Fuji Finepix Raspberry Red camera looks suspiciously pink.
I never went through the ‘pink is my favourite colour’ phase, as some girls I knew between the ages of about six and 14 did. Even if I had gone through it, it would be over now.
What would males think if lots of technology aimed at them was blue? Let common sense prevail and market products of all colours for all people.
