Well it will be in the US on June 29, though not in New Zealand for a while, but here is the real deal with the iPhone.
Apple has entered a market dominated by entrenched players and yet effortlessly (in the publicity stakes) it’s leading from the front - as Apple so often does.
Sure this is its first shot into the cellphone world. But Apple is pushing the boundaries; starting with the touch-sensitive screen that reacts to the flick of a finger. It isn’t the first touch-screen phone. LG Electronics’ Prada touch-screen phone, which uses gesture recognition similar to the iPhone, was launched in Europe and South Korea this year.
However, Apple’s heavily plugging this feature in its US pre-release TV advertising and this is when Joe Public will first remember seeing (or hearing about) a cellphone with a touch screen. Result: in say two years when touch screens are ubiquitous on cellphones, people will think the iPhone was the first touch-screen cellphone.
Intuitive and easy to use products are Apple’s hallmark and we can expect this design philosophy to have driven the work on the phone.
Everything (despite the many leaks to date) will be revealed on the 29th.
Downunder some are saying that the iPhone doesn’t matter. ‘Can’t buy it here, can’t use it here, it’s not 3G. So why should we care.’
Well I care, because it’s Apple.
Steve Jobs, his company and its products have been at the cutting edge of technology since Apple started. The release of the iPhone will further enhance that reputation and just watch other cell phone makers start imitating the iPhone's features.
