Haddock makes UK web-TV debut

Posted by Louis Van Wyk on October 8, 2007 2:39 PM

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Former Microsoft New Zealand partner group manager Steve Haddock has become world famous in Britain - well almost. Now group partner manager at the software giant’s UK subsidiary, Hadds, as he is affectionately known to many in the channel here, has made his debut on UK internet TV.

Haddock appeared in a recent web-episode of "On the sofa with Sara" on CRNTV.

But despite what the name suggests, this is not a show where Sara psychoanalyses her subjects. Sara is actually Sara Driscoll editor of CRN UK - a channel publication much like our very-own Reseller News, and the show features video interviews with British channel hobnobs.

And as Microsoft UK’s channel guy, Haddock is obviously an ideal subject for the show. In the webcast he talks about his plans for the UK channel, and even admits that things aren’t going as well he would like.

Those who know Haddock will understand that by this he means he is not meeting his own very high expectations. When he was still in New Zealand, he would often talk about how to improve Microsoft’s interaction with and support of its partners, even though by many measures he was already succeeding in this regard.

Haddock appears to be quite comfortable in front of the camera. It is also good to see he has not lost his cool, casual media charm, which was obviously honed during countless interviews with NZ Reseller News, such as his Coffee Break interview with us in 2004 as one of our first victims.

This is not the first time Hadds has found fame in the UK. He was also featured in CRN UK’s 2006 A-List - a round-up of "the best of the best in the UK IT channel".

Isn’t it great that that this bright Kiwi is now showing the Brits a thing or to? Perhaps seeing homegrown talent succeed on the world stage, may help ease some of the wounds the French rugby team inflected on the national pride this weekend…

To view Haddock’s webcast click here (be patient - it takes a bit of time to load) or follow the links from the CRN UK website, www.channelweb.co.uk.


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