In the last Reseller News, we talked to some local industry members about whether their company names, and all those containing 'Technologies', 'Soft', 'Solutions' and the like are a help or a hindrance.
Every sector has words that commonly creep into names as firms define their products or services, but to become too generic is definitely not a good thing.
Like any cliché, your name becomes meaningless and gets lost.
We spoke to some tech companies here that have thought outside the square - such as SnapperNet, Chillisoft and Packet Engines - but even the most originally named ones have had to work to build a brand.
That identity building becomes even harder if you're The Everyday Tech Solutions Co Ltd (apologies to any company actually named that...)
As evidenced by the names above, including some sort of technology related word is sensible so your customers know what you do.
But put a bit of X Factor into the other part, and you're likely to have a livelier business culture and more fun with your marketing too.
